NuMarket 30-Day Execution Plan

Campaign Execution Calendar

All businesses Email · social · SMS · print · in-person
Niche community businesses Audience lives in specific interest groups — vegan, gardening, composting, etc. Add targeted group outreach + ambassador network.
Week 1 Kickoff Days 1–7
All businesses
Launch — business story, anchor moment, link
PostFeed — origin + invitation. Carousel — value, 5 slides.
SMSShort broadcast. Clear CTA + link.
PrintFlyers at counter + door. Table tents at register.
In-personStaff briefed — mention to every customer
NetworkPersonal outreach to business network — not a blast
Niche community add-on
AffinityOwner posts in 3–5 relevant interest groups — vegan, gardening, local composting, etc. Excited about plans, looking forward to seeing the community. Owner's voice + photo. Copy provided.
In-personIdentify 5–10 regulars as campaign ambassadors
In-personDrop a small gift at neighboring businesses. Note: "[Business] sent us these so we'd spread the word — it worked." Include link to post.
Week 2 Invitation Days 8–14
All businesses
Member level — what it is, what you get
PostFeed + carousel — "Here's how to get an invite to our soft opening"
SMS"$[x] away from member." Mid-campaign broadcast.
PrintKeep week 1 flyers + table tents running
In-personRemind staff to use talking points
Niche community add-on
AffinityOwner shares what they're working on for regulars. Personal, no pitch.
In-personSend ambassadors a personal thank-you
In-personAsk neighboring businesses to mention you're live on NuMarket
Week 3 Understanding Days 15–21
All businesses
How this works — short, human
PostFeed — "this keeps it local," real everyday moment
SMSLink only
In-personStaff reinforces: dollars spent here stay local
Collab post
NuMarket initiates for businesses with clear growth potential.
Week 4 Close Days 22–29
All businesses
Celebrate momentum. Signal the close.
PostCarousel + feed — final week. Story countdown.
SMSDeadline urgency. "3 days left" broadcast.
PrintKeep existing flyers running
In-personStaff push — every customer, every visit
Niche community add-on
AffinityOwner posts in local groups — campaign closing, last chance
In-personOwner personally reaches out to regulars not yet in
Day 30 Close the window
All businesses
1–2 sentences. Close time + link.
PostFinal feed. Stories every few hours.
SMS"Today only. [link]"
In-personAll-day push. QR prominent. Owner present.
Niche community add-on
AffinityOwner's final group post — grateful for the community, window closes today